What is safety culture – and why does it matter?

Safety culture refers to the attitudes, behaviors, and values that shape how safety issues are evaluated, discussed, and implemented within an organization. It reflects how well safety is integrated into daily work – both in management decisions and in the attitudes of employees. In the tourism industry, safety is about the well-being of both guests and employees – and managers play a key role in this. By being a role model in safety issues, creating space for dialogue, and ensuring regular reviews of safety processes, trust and effective collaboration are built within the organization. As a result, employees are more likely to actively participate in safety work and contribute to a positive safety culture. Here are 6 practical tips to support managers in promoting safety as an integral part of daily operations.